Anyone thinking of starting a business needs to draw up a business plan of some sort. Clearly the banks will be more interested in the financial management of the business, but there are other important decisions to be made which are just as relevant. Arguably the most important is to first identify potential customers of the business and having done so to then decide how you are going to persuade them to purchase the goods or services you are offering. The first step is of course to introduce your business to your potential customers and let them know what product or service you are hoping to supply. Most businesses also operate in a competitive market so the next question is usually how are you going to persuade new customers to come to your business rather than to your competitors. In the retail sector this is generally done by competitive pricing with special offers and sales events, but what about the online gambling sector. Here at onlinecasino.ie we see many different ways that the online casino operators use to attract new customers, but by far the most common is undoubtedly the welcome bonus offer. Almost every online casino operator now uses an online casino bonus of one sort or another as their main marketing strategy. It is of course not easy for potential new casino games players to decide which of the many online casinos would be most suitable, which is why we publish our list of recommended online casinos on our home page. The most important feature of any online casino has to be the financial security and the privacy systems they employ, but once that hurdle has been cleared what is the next important aspect we should look at. In our opinion that is the quality and variety of the casino games offered on the site. We all have our favourites when it comes to the type of casino game we want to play, and even those players who generally only play the more traditional casino games can express a preference for the graphics at one site over another. The main difference between one online casino site and another as far as the quality and variety of their casino games is concerned is in the slots games they feature, but until recently even that has shown a tendency to become less obvious among the major online casinos because they often use the same software supplier. This takes us back to the question of financial incentives and the online casino bonus deals which have become the norm in the sector.
As far as online casinos are concerned there is very little scope for undercutting your rivals in terms of the cost of the product, although some do offer some casino games which can be played for very low stakes, so the operators have had to try a different approach. Almost all of them have settled on some sort of welcome bonus offer to attract new casino games players, with a few also featuring a variety of loyalty bonus deals to encourage existing customers to continue playing on the site. Welcome bonuses are also a common feature at online sports gambling sites, but these are usually much more straightforward and easy to understand with far fewer terms and conditions. As far as the online casino bonus offers are concerned it is the terms and conditions which can lead to misunderstandings and upsets. There is one online casino which does not offer any form of online casino bonus, aptly names the No Bonus casino, but almost every other online casino on our recommended list offers a welcome bonus. Most of these welcome bonus offers are very similar and take the form of a promise to match a new player’s initial deposit with a 100% bonus. Some online casinos also promise a reduced level of bonus for the second and third deposits as well as the first, greatly increasing the apparent free stake money over the first three deposits. On the face of it these welcome bonus deals appear very generous indeed, and for some new casino games players they really are but that may not be true for everybody considering accepting this type of bonus. The problem lies in the terms and conditions associated with all of these welcome bonus offers, specifically what is called the play-through requirements. The play-through conditions define how much a player needs to stake on playing casino games before they can withdraw any money from their account. They may also stipulate a time limit on the play-through requirements and even specify which casino games fully qualify and which may not. From a business point of view it is easy to understand why the online casino operators need to attach stringent conditions to their online casino bonus deals because they are effectively giving away free money and need us to remain with them as long as possible for the deals to be viable. Unfortunately the unwary new online casino customer can get into trouble through not fully understanding what is expected of them when they accept one of these welcome bonus offers. As a rule these play-through conditions are defined as a multiple of the sum of the initial deposit plus the bonus, and is usually at least 20 times and can be as high as 30 times that total. If we look at a simple example an initial deposit of 25 euros would attract a bonus of 25 euros making a total of 50 euros to play with. A multiple of 20 would then mean that the player would need to stake at least 1000 euros on playing casino games before being allowed to withdraw money from their account. Some new online casino customers would be perfectly happy with staking that amount of money to claim the bonus, but for some that sort of commitment would greatly exceed their budget. It is important to remember that online casino bonus offers may not be the best reason to select a particular online casino, and that they are voluntary. Not accepting these offers will not affect your relationship with the online casino. There is also the No Bonus casino of course, which may offer a much better deal.