How important is the online casino bonus in choosing your casino

It doesn’t matter what business you are in, the difference between success and failure may well lie in your ability to attract your target customers. There are of course many different marketing strategies employed by individual companies to attract customers, some of which would be universally effective in a variety of business sectors whereas others are more specific to particular markets. High street retailers for example put a great deal of effort into their window displays to persuade people to come inside, and then try to provide them with a comfortable environment so that they enjoy the experience. They also have the ability to use competitive pricing as a marketing tool with sales events and discounts on a regular basis, whereas other business sectors do not generally have that option. It is a long time since our high street betting shops were effectively instructed to make themselves as unattractive as possible, and many now offer a very pleasant environment for their customers enjoy gambling on their favourite sporting events, but they clearly do not have the option to attract new customers with reduced prices. Online gambling sites have even fewer marketing options to ensure that they stand out from their rivals, and rely almost entirely on bonus offers in a variety of forms. Bonus deals used by online sports gambling are relatively simple and usually take the form of some sort of cash back or a free bet, both of which are easy to understand and have no complicated terms and conditions associated with them. Unfortunately that cannot be said of many of the online casino bonus offers that are available right across the sector. The online casino sector has of course grown quite substantially since the big bookmakers decided to add a few casino games to their sports gambling sites, and there are now several specialised online casinos in addition to the big multi option sites operated by the major bookmakers. This has therefore made the online casino sector even more competitive and forced the operators to ensure that they are at least as competitive as their rivals, which in turn has led to most of them offering almost identical online casino bonus deals. Here at onlinecasino.ie we understand that the online casino operators do not have many options at their disposal, and fully appreciate the reasons why most of the online casino bonus offers would be unaffordable without the necessary terms and conditions. We are however concerned that some new online casino customers may not fully understand what is expected of them when they accept some of these bonus deals. The most common form of online casino bonus is a promise to match an initial deposit with a 100% bonus so that the player has twice as much stake money available to play casino games. There may even be a reduced bonus on the second and third deposits made by a new online casino customer, but they all come with a comprehensive list of terms and conditions which may lead to misunderstandings if not fully understood. Clearly we would all be attracted to the idea of being able to gamble on a range of casino games using someone else’s money, but unfortunately these online casino bonus deals are not that simple.

The most significant of the many terms and conditions associated with this form of online casino bonus is what is generally referred to as the play through requirement. The online casino operator is offering us the chance to play casino games with their money, so for it to be financially viable they need us to spend as long as possible on the site. The way they do that is to set a minimum sum which we need to gamble on playing casino games before we can access any winnings as a condition of accepting the bonus deal. The play through requirement is usually expressed as a multiple of the total amount of the deposit plus the bonus, and is normally at least a factor of twenty. That means that a new player who agrees to accept an online casino bonus of this type and makes an initial deposit of 20 euros, therefore earning a bonus of 20 euros will be expected to gamble at least 20×40 = 800 euros before having access to any winnings. There may also be a time limit on the play through requirement and some casino games may not even qualify fully towards the play through total because they have less of a house edge. For those potential online casino customers who would not be concerned at the idea of gambling say 800 euros on playing casino games online, this sort of online casino bonus is a very generous offer, but it is fair to assume that for many of us that sort of gambling budget is out of the question. It is therefore very important that anybody considering accepting one of these online casino bonus deals fully understands the implications of accepting the offer.

A couple of the newer online casinos however have chosen to take a different approach to attracting new customers to their sites. The Free Spins casino for instance has chosen to offer a number of free spins on many of their slots games as an inducement, whereas the No Bonus casino has come up with an even more unusual offer. In this case they offer to compensate any customer, new or existing if they suffer from a run of bad luck playing casino games. Anyone who makes a deposit today and then loses the whole of that deposit during the day will receive 10% of that loss paid back into their account the following morning. Whilst both of these online casinos offer a new approach to the idea of an online casino bonus, it is important to remember that the best way to select which online casino to use is undoubtedly the quality and enjoyment to be had from their range of casino games, and not the generosity or otherwise of their online casino bonus deals.