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Good casino software is essential for online casinos

By admin on 2015-03-07 12:21:04

Following on from our report a couple of days ago regarding the potential advantages which William Hill could see if their proposed takeover of 888 Holdings goes ahead, we thought we would have another look at the importance of the casino software as far as the online casino operators are concerned. Any company wishing to advertise and sell their products on the internet must have good efficient software to manage their site and sell their product through good graphics. Operating an online casino is no different in those two respects, but the online casino software is even more important for online casino operators because most of the product, namely the casino games is also designed by the casino software companies. We refer of course to the slots games which form the majority of almost every online casino’s range of games. These slots games are usually the sole responsibility of the casino software supplier, particularly when the online casino operator is using one of the rapidly expanding specialist casino software supplier such as Playtech. Whilst we understand why an online casino operator might choose to use one of the big specialist casino software companies, we are also slightly concerned that this can result in some online casinos becoming very similar to many others, often with the same range of casino games. Returning to our opening sentence, William Hill currently use casino software supplied by the biggest and most successful software company Playtech, but 888 Holdings use their own in-house software which enables them to offer exclusive casino games on their site. From a consumer point of view, namely those of us who enjoy playing casino games online, it will be interesting to see whether William Hill continue their association with Playtech or take advantage of the 888 casino software.