It usually does not matter whether you are a new business or a well-established company, there is always competition for business. Very few companies operate in an uncompetitive environment so attracting new customers and then keeping them is vitally important to any business. First and foremost of course you need to identify who your potential customers are and what they are likely to want from you in terms of product quality and service. Then if you are a new business you need to introduce yourself to those potential customers and let them know what you have to offer them. At the end of the day top of most people’s list will probably be product quality and service, followed closely by price and value for money. Most of what we have said so far appears to be more relevant to a retail company, or a business operating in the service or manufacturing sectors, so why are we here at onlinecasino.ie examining these issues. The more you think about it however the more you realise that everything we have said so far is just as relevant for an online casino operator as it is for any of the other sectors we have identified. There are now far more online casinos available to casino games fans in Ireland than ever before, and new sites with new ideas are still coming on stream so competition is getting tougher all the time. When online casinos were first introduced they were almost all operated by the big bookmakers as add-ons to their online sports gambling sites, but over recent years we have seen many new specialist online casinos competing for their customers and of course also looking to attract a whole new customer base. There is now thankfully a discernible difference in the product, namely the casino games offered by the various online casinos, but there is very little scope for competition on price in the online casino sector so almost all the online casino operators have chosen to use a variety of online casino bonus offers to attract the attention of new customers.
It is true that some online casinos do offer their customers the option to play their casino games for very small stakes, but apart from offering a different product to that offered by their rivals there is very little alternative to the online casino bonus as far as competing financially is concerned. When it comes to using bonus deals to attract new customers to an online sports gambling site there are a variety of different ways to do it, and companies such as Paddy Power have built their reputations on being innovative in that area, but we have not yet seen similar different bonus offers associated with the online casino sector. In fact most of the online casino bonus offers available are all welcome bonus deals and nearly all of them operate in the same way. It should also be said that where most of the bonus deals offered by the sports gambling sites are pretty straightforward and easy to understand, that does not always apply to the welcome bonus offers we find at the online casinos. There are of course terms and conditions associated with the bonus deals offered by the online sports gambling sites, but they are generally far easier to understand than those which apply to the online casino bonus deals, and this is where the potential problems start. There is one online casino on our recommended online casino list which does not offer a standard welcome bonus and that is the aptly named No Bonus casino, but all the rest have similar if not identical bonus offers for us to consider. The principle is almost always that the online will match the new player’s first deposit with a 100% bonus, which obviously doubles the stake money that player has to spend on playing casino games. Some online casinos also offer a reduced bonus on the second and third deposits as well, but they all come with terms and conditions which must be clearly understood. By offering welcome bonuses which enable customers to play casino games with the online casino operator’s money there is an obvious reason why the online casino operator wants a new customer to stay on their site as long as possible, and that is also the reason for the most important of the terms and conditions they apply to this type of bonus, namely the play-through requirement. All the online casino bonus offers which entail a first deposit matching bonus come with a defined play-through requirement in the associated terms and conditions. This stipulates how much money a bonus recipient must stake on playing casino games before they are allowed to withdraw any money from their account. Generally speaking this condition defines a multiple of the total of the deposit plus the bonus, and is usually at least 20 times and sometimes more. That means that a new customer who makes an initial deposit of 25 euros and then accepts a bonus of 25 euros needs to stake as much as 1000 euros on playing casino games to qualify for the bonus. There may also be restrictions on which casino games qualify and even a time limit on the play-through condition, all of which needs to be understood before accepting the bonus.
In principle there is nothing wrong with an online casino bonus of this type, and provided we understand the terms and conditions and the play-through requirements are within our budget and suit our gambling plans, they are indeed very generous and greatly increase our available stake money. That does not however apply to every potential online casino games player tempted by these offers. It is important to remember that the online casino welcome bonus offers are voluntary, and refusing them will not affect your relationship with the online casino in any way. When you think about it a generous welcome bonus is rarely a good reason to register with a particular online casino. Surely the quality and excitement of the casino games they offer is far more important.