New online casinos have introduced us to new casino software companies

For modern day consumers leading up to Christmas there are a number of financial hurdles which need to be jumped before we reach the day itself. By that we mean that all the retailers will be doing everything in their power to part us from our hard earned cash in what for many of them is the make or break period of the year. Hopefully you survived so called Black Friday relatively unscathed, which was the first of those hurdles we referred to in the opening sentence of this article, but there are still plenty of opportunities for retailers to tempt us into spending more money. As usual nowadays many of the prominent advertisements concern new and supposedly better versions of the latest technology. Are you tempted to upgrade your smart phone or your tablet, or perhaps your laptop is seemingly out of date. All of these devices now occupy an increasingly important role in our lives, so we are perhaps too easily persuaded that we are missing out on something because our current models are out of date. Most of the time of course it is not the devices themselves which have been developed further, apart from a few minor design alterations, it is the operating software which has changed. All of these devices are totally dependent on the operating software, as indeed is every internet site we access using such devices. There is no doubt that the software companies are at least as important as the hardware manufacturers in the current technological revolution we are witnessing, and in some online sectors they are probably the most important players. When it comes to online casinos for example the casino software companies undoubtedly have the greatest input into the success or failure of any particular site. When the bookmakers first decided to offer online sports gambling to their customers the software they used was only required to manage the financial aspects of running the site, in much the same way as managing any online retail site. However when they then decided to start adding a few casino games to those sites, the software necessary to do that was significantly different. Even the traditional casino games such as roulette and blackjack required a new type of casino software to become viable as online casino games, but it was the slots games which really defined the importance of the casino software designers to the success of online casino gambling as a whole. All the slots games which are featured on any of the online casino sites have been designed and presented by the casino software companies, and these companies are also responsible for any copyright issues and licensing agreements which may be necessary for those games which are based on film or cartoon characters for example. In the very early stages in the development of the online casino sector, the range of casino games offered by the online casino operators expanded very rapidly indeed, but clearly most of these new games were variations of slots games. That meant that for one particular online casino site to stand out from their rivals, their slots games in particular had to be different, which is why the ability to theme some of those games on well-known popular characters was so important. One of the first casino software companies to take advantage of that was of course Playtech, and because of the licensing agreements they were able to negotiate with several of the major media companies at the time, they have since become a very dominant player in the online casino gambling sector.

Playtech were able to supply a whole range of casino games based on films and cartoon characters owned by Marvel Entertainment and Paramount Digital Entertainment, all of which were of course exclusive to Playtech and put them in a very strong position when selling those games to the online casino operators. The first online casinos were all operated by the leading bookmakers as part of their big sports gambling sites, and it was William Hill which first benefitted from their association with Playtech. Since then the market has changed and Playtech now also supply casino games to both Ladbrokes and Betfred as well as William Hill. Many would argue that the dominance established by Playtech as a casino software supplier is not necessarily good for the average casino games fan, because it has led to identical casino games featuring on several online casino sites and a reduction in new exclusive games. Fortunately as far as Irish online casino enthusiasts are concerned their favourite bookmaker, Paddy Power chose a different casino software supplier, namely a company called Wagerworks  to provide them with a range of casino games, a decision which proved so successful that they have been using Wagerworks casino software ever since.

The online casinos operated by major bookmakers have now been joined by several specialist online casinos, and this has in turn introduced several different casino software suppliers to the Irish online casino market. The All Irish casino for instance has elected to feature a range of casino games supplied by a company called NetEnetertainment, whereas some of the other new online casinos such as CasinoLand, Yako and Instacasino all offer casino games from a whole range of different casino software companies on the same site. These developments have definitely reduced the influence of the big casino software companies, and although none of these smaller online casino software suppliers are ever likely to be able to compete with the likes of Playtech they have definitely refreshed the market and provided us with a whole new range of interesting games. Before we leave the topic of online casino software suppliers we should mention another new online casino, CasinoCasino. Most serious slot machine enthusiasts will know of the iconic slots games built and supplied by Amatic Industries, so they will also be delighted to find out that many of these famous slots games can now be found online for the first time at CasinoCasino, another interesting development as far as casino software is concerned.