Ladbrokes remains a popular online casino in Ireland

The two most popular bookmakers in Ireland are Ladbrokes and Paddy Power, primarily because these two companies have had the highest profile on the high street across the country for many years. In spite of the massive increase in competition that has resulted from the availability of online casinos and their associated sports gambling sites, this dominance appears to have continued to this day. Clearly Irish online casino games players have proved loyal to their historical favourites in spite of the troubles Ladbrokes in particular have encountered with their online casino business when compared to their main rival in the UK William Hill. As we have reported before in these pages, Ladbrokes are now making a huge effort to close the gap on their rivals having agreed a deal with the top casino software supplier Playtech to revitalise their online operations. We understand that Ladbrokes are also about to launch their first betting exchange service on their main website Ladbrokes.com, enabling their customers to wager against each other rather than solely against the bookmaker. We expect the Ladbrokes online casino will also undergo considerable improvement now that Playtech are involved and look forward to plenty of new and exciting casino games for us to enjoy. Clearly many Irish casino games players are perfectly happy with the existing range of casino games on the Ladbrokes online casino site, and there is no doubt that their current range already covers most types of casino games we are likely to want, but new games are always welcome so we look forward to what they have to offer in the future. It is also worth pointing out that Ladbrokes offer their customers in Ireland the opportunity to manage their accounts with cash at their local betting shops, a huge advantage for many people in terms of security and personal privacy and as good a reason as any to support the Ladbrokes online casino site.